Joe Baer is the Co-Founder, CEO and Creative Director of ZenGenius, Inc., which provides Visual Merchandising, Special Events and Creative Direction. His career encompasses over thirty years of experience working with many of the top retailers. His passion, drive and enthusiasm for visual merchandising and amazing retail experiences leads him to motivate and energize audiences around the world. Joe engages his audiences and creates experiential learning situations. He is well known for leading the annual Iron Merchant Challenge at IRDC to celebrate visual merchandising as an important aspect of retail design. Joe created ZenGenius with a vision to bring the knowledge of Visual Merchandising to the world and provide a unique type of creative support to retailers and businesses. ZenGenius is celebrating 20 years of creative genius!