I have been involved in the nursery and retail business all my life.
After LSU, I worked for Shemin Nurseries (IL, CT, MD) before becoming the director of Garden Centers of America. After 10 years with GCA, I became a consultant to the industry.
As an industry consultant, I have led countless tour groups looking for the best-in-class ideas to create successful retail garden centers. I was the public relations director of the IGC show for 8 years, where I had the ability to see and hear first-hand trends that were making companies, retailers and brands more valued by consumers. I helped startups in hort-i-tech get involved in garden retailing. Using my unique understanding of the industry channels, I offer strategic positioning insights for companies who want to become more consumer-facing and increase market share with key horticultural products.
The greatest growth will come when the category can consumer-face all 320 million Americans and be available 52-weeks-a-year. I believe the future will be brighter for the category by making consumer horticulture more relevant and accessible to all through changes in the retail format, consumer messaging and product development to reverse the declining trend in sales and annual shopping visits.
Consumer Horticulture must become a greater destination for those gardeners who would like a more holistic shopping experience and find products that encourage gardeners to continue to enjoy the activity as they age while providing a development space for the next generation of gardening products and services.
Horticulture is health care.
- Creating A Modern Garden Center Workshop
- Saturday, July 13 • 7:45 AM - 4:00 PM